is a much more personal and human look at the importance of difference. If we see the value of difference, why do we shy away from creating it within the business we manage? If our icons are people who walked a very different path, why is our marketing so iterative? The answers may surprise you.

If you’re in the search for true success, then Find Your Difference by Austin McGhie is the book to read next. McGhie expertly explains why it pays to differentiate your business, your brand and yourself. Most importantly, McGhie provides the tools to overcome your fear of being different and find the bliss in being unique. A must-read for business owners, entrepreneurs, and anyone looking to be successful in life.

–Sandra Shpilberg, Founder & CEO, Sanaby Health Acquisition Corporation, Adnexi and Seeker Health (exited). Author of New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams

The author’s marketing chops pervade the book; his observations are insightful; his experience is germane; and the examples he uses are pertinent. McGhie’s writing style is conversational yet professional, and his passion for the subject is infectious. His viewpoint on difference is all-encompassing. In the end, he writes, difference isn’t just for marketing, but also for ‘creating change in the larger systems, customs and ideologies that govern our lives’. Shrewd advice any marketer would be wise to heed.

— Kirkus Reviews

essentially allowed him to pour out everything in his head that relates to marketing and brand strategy. As the title suggests, Austin sees “brand” as one of the most abused words in the marketing lexicon. Brand is the prize – a noun and not a verb. The verb, and the actual work, is positioning.

Creating a world-famous brand is easy. First, create a killer product. Next, read Brand is a Four Letter Word to get an idea of the kind of very hard (but very rewarding) work you’ll need to do to really make your mark on the marketplace. There may be no shortcuts on this journey, but this book is the road map.

—Daniel H. Pink, author of Drive and A Whole New Mind

I’ll tell you what I like about Austin’s work, and why it’s worth reading. He’s written an angry book about what’s not happening in the marketing world. To me, it’s time to get angry and restate what many overlook or just don’t get about building a differentiated brand.

—Jack Trout, global marketing expert and author